The customer's agent arrives.
Who meets it?
Within a year or two, many of your customers will not come to your store, your app or your site. Their agent will. It will ask what you have in her size, when you can deliver it and whether the offer is worth taking, and it will compare your answer with everyone else's. The question for every merchant is no longer whether to have an agent. It is whether anything on your side is ready to meet one.
An agent can only act on what it can see, and today the journey is scattered across systems that each know a piece.
Unified commerce is the answer: one journey every channel, system and agent reads and writes. MOCTA starts there.
3 Commitments.Written as sentences, kept as promises.
One picture of the journey, across every channel and every system. Nothing to reconcile.
Every module reads and writes the same record, from first visit to return and back. No exports to line up, no two systems disagreeing about the same order.
Independent, decoupled capabilities. Start with what you need; turn on the rest as you grow. Nothing imposed.
Each capability runs on its own published API and can be replaced by a specialist's, at interfaces that don't touch the record. You pay for the modules you switch on, not for the ones you don't.
Agents on both sides of the counter: the customer's holds the memory, the merchant's keep the promise. Nothing missed.
Built for agents, governed by design and accountable for the outcome. The customer's agent remembers and asks. Only the merchant's agents act, within permissions your team sets, and close the journey.
Complete but modular.
Eighteen native modules. Nine every merchant runs, nine switched on as you grow. All of them read and write the same picture.
Built for agents. Run by people.
Ask instead of click.
Your team and the customer's agent work from the same picture of the journey, in plain language. Every existing screen still works. This is a second way in, not a replacement.
Living even when nobody's screen is on.
Agents that keep working between the moments your team is looking: remembering what you set out to do, scheduling what nobody gets round to, rerouting what is about to go wrong.
Agents get access. Never the keys.
Every agent in MOCTA runs inside limits your team writes down. Below them, it proceeds. Above them, a person signs off. Always.
One platform. Two kinds of partner.
The brands that sell on it, and the specialists who build on it. Both work from the same picture of the journey.
What we have said out loud.
Talks, writing and references from the team behind MOCTA. Ask for anything you'd like in full.
The Customer's Agent Arrives in 2027. Who Meets It?
Panos Kontopoulos, Chief Growth Officer at ATCOM, at the Unified Commerce Conference: what changes when the customer sends an agent, and what a merchant needs on the other side of the counter.
Request access to slides
A commerce platform, built to be run.
Storefronts, back office and agents, on one picture of the journey. Trusted by merchants today, redesigned for what arrives next.
The merchant workspace
One workspace for every channel, where your team and your agents work on the same journey. People decide. Agents carry it out, within the limits you set.
Trusted by leading merchants today.
